Hey, we are Seth.
We help businesses solve engineering, product, and data challenges.
We are a seasoned team with over 20 years of experience working together and have co-founded, built, and sold two B2B SaaS businesses.
We’re open to engaging however you prefer, whether scoped projects, fractional leadership roles (CPTO, CTO, CPO), or anywhere in between.
Why Work With Us?
We’re hands-on problem-solvers who thrive in collaborative environments. Our goal is to use our experience to make a tangible impact on your team’s goals while giving you the flexibility of fractional leaders or team members.
We know how to deliver. As experienced startup founders, we’re familiar with what it takes to set goals, remove obstacles, and achieve results. Our deep experience as leaders and hands-on practitioners means we get things done efficiently.
Ways We Can Help
We're excited to work with you on driving engineering excellence, achieving product growth, and using data to improve your decisions.
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Project Leadership and Execution
Lead projects from planning to delivery, ensuring alignment with goals, effective resource use, and smooth execution. For projects facing setbacks, we identify issues, realign objectives, and guide teams back on track.Performance and Operations Optimization Audit
Analyze and improve system performance by addressing bottlenecks and scaling issues, while finding ways to optimize cloud infrastructure costs.System Architecture Design Strategy
Design or refine system architecture to align with business goals, ensuring scalability, resilience, and ease of maintenance for long-term stability.Rapid Prototyping
Quickly develop and test prototypes to validate ideas, gather early feedback, and accelerate the path from concept to initial product. -
Product Roadmap Creation
Work with the team to define a strategic product roadmap, aligning it with business objectives and customer feedback.Feature Prioritization Framework
Develop a structured framework to prioritize product features based on business impact, customer needs, and technical feasibility.User Journey Optimization
Map and improve user journeys, implementing UX/UI changes to reduce friction, and improve engagement.MVP Definition and Execution
Design and execute an MVP strategy for a new product or feature, focusing on rapid delivery and real-time feedback. -
Data Pipeline and ETL Optimization
Build or refine data pipelines, optimizing Extract, Transform, Load (ETL) processes for efficiency and reliability.Predictive Analytics for Customer Revenue
Implement machine learning models to predict conversion, upsell, and churn based on customer behavior, and recommend strategies for improvement.Data Warehouse Implementation
Set up a scalable data warehouse, ensuring data consistency, accessibility, and security for business analytics.Custom Analytics Solutions
Develop tailored analytics solutions to address business questions and strategic goals. We design and implement custom dashboards, reporting tools, and data visualizations that transform complex datasets into actionable insights. -
Engineering and Product Culture Assessment
Conduct an assessment of engineering and product team culture, identifying areas for improvement in collaboration and morale.Remote Work Culture Optimization
Implement practices to strengthen team cohesion, communication, and productivity in a remote or hybrid work environment.Process and Workflow Streamlining
Assess and simplify internal processes, reducing bureaucracy and improving the overall efficiency of project delivery.Coaching for New Engineering/Product Leaders
Mentor new leaders in core skills like team management, strategic planning, and getting things done, equipping them to make a strong impact.
Who We Are
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Seth Pollack
Seth Pollack is an experienced software engineering leader who most recently served as a founder and VP of Engineering at Rival IQ. With a career dedicated to software engineering and program management, Seth Pollack excels in leading technical teams, scaling engineering processes, and driving innovation. He also has an exceptional talent for using focus to deliver projects successfully.
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Seth "Doc" Bridges
Seth Bridges has a diverse background spanning product, software engineering, data analytics, and marketing. Most recently, he served as founder and VP of Product/Marketing at Rival IQ, leveraging his skills to lead product development and drive revenue. Seth is a true jack-of-all-trades, with the ability to deliver on almost any kind of project. Seth also holds a PhD in Computer Science from the University of Washington.
Testimonials
Seth and Seth represent a unique capability set–proven business and technology leaders with two successful exits under their belts; they have a truly “purple squirrel” set of expertise across business, product, and engineering. Not to mention, they are a lot of fun to work with.
If you’re looking to up-level your team/company, I can’t recommend them highly enough.
-Cam Ferroni, Former EVP Engineering of Gridpoint, COO of The Clymb
I have had the pleasure of working alongside Seth and Doc since 2007. Each of these two has exceptional talents — Seth in engineering, operations, and management and Doc in his ability to unpack and solve almost any product, marketing, or SaaS GTM problem.
Their skills complement nicely, and they work well together. Through years of partnership, they've earned my deep trust and the trust of their teams. I'd highly recommend that anyone looking for help engage them.
-John Clark, Former CEO of Rival IQ and V2Green
I worked with Seth and Doc for eight years at Rival IQ. Beyond being two of my favorite people, they are exceptional leaders. The organization they built was open, transparent, and ethical—a true model for how I think organizations should be.
Doc's fast, creative mind drives success across numerous areas—marketing, sales, engineering, product, data science, and more. Similarly, Seth brings an impressive range, with strong, pragmatic coding and architecture skills. I often draw on his example when facing leadership or mentorship challenges in my current role.
-Vijay Chemburkar, Senior Software Engineer, Amazon
I had the pleasure of watching Seth & Seth transform a small startup from creation to acquisition thanks to their deep proficiency, curiosity, and empathy. From building out a powerhouse engineering team to repositioning the product, they worked together seamlessly to encourage and inspire everyone around them while optimizing for profitability.
I would jump at the chance to work with this duo again on anything from team development to product strategy and beyond.
-Blair Feehan, Former Director of Content at Rival IQ
FAQs
Are you both really named Seth?
It’s true. We’re both named Seth. We both have brothers named Ethan, too. We swear our parents didn’t collaborate on this.
What kinds of engagements are you available for?
We’re available for short-term projects, ongoing retainer work, or fractional roles within your organization. We’re open to other arrangements, too, so be in touch with us if you want to propose something that works better for your organization.
Do you work together, or can I work with just one of you?
We work best as a team and love to work on projects where we’re both highly engaged. Of course, not every project requires equal contributions from both of us. In those cases, we adjust our time to the needs of the situation.
Do you work in person or remotely?
We are located in Seattle, and we love to make connections in person. For ongoing work, we prefer the flexibility that comes with remote work, but we can make arrangements to work in person at times. Get in touch with us to talk more about it.